Our Story.

Industrial Roofing Built On A New Foundation

At North American Roofing, we believe in the radical ideal that your roof needs a foundation, too: a relationship made to last. As the industry’s most trusted commercial and industrial roofing contractor, our primary focus is to build on our relationship by anticipating your roof’s needs, not the next sale. By standing on a foundation built on integrity through exceptional engineering and customer service, we hope to earn your trust today and into the future.

Commercial Roofing Contractors with an Engineering Focus

From roof replacement, recovery to remediation through coatings, the road to your roof challenges getting solved starts with us listening. The first consultation you have with our highly trained and accredited engineers will show another benefit to choosing a national contractor with the resources you need, whenever you need them. Need 48-hour emergency response? With our 24/7/365 Service Department and the industry’s best preventative maintenance program RoofGuard, you can rest easy. With us as your trusted commercial roofing partner, you also benefit with competitive pricing on snow removal to leak repairs, and from custom metal fabrication to energy audits and analysis.

Our Foundation? A Cherished Family History Steeped in Roofing for More than 35 Years

The power of good people, good ideas, and good values, all working together are the bedrocks on which majority owner Carl Verble along with C. Michael Verble and Patrick R. Verble founded North American Roofing in 1979.  These attributes are the keys to our sustained success and stellar customer satisfaction in both commercial and industrial roofing. Equal credit goes to the Verble family’s keen eye for mutual opportunities and their skillful touch at attracting and retaining a talented team.

Transforming Commercial Roofing

Back in the day, roofers churned through day laborers willing to take on the heat and harsh toil of installing or replacing commercial roofs. Turnover—if not always pride and expertise—ran high. By contrast, from the beginning, North American Roofing was built on a team and family model. Recruiting and hiring based on character, attitude, and integrity, the Verbles gathered together the sorts of people you’d hope would stand between your property and the relentless elements.

Family Values

Soon after its founding, North American Roofing became a second home to a group of talented, tight-knit installers, project managers, salespeople, technicians, and managers. The company supported the team with solid training, first-rate tools, professionalism, and rewards for loyalty and a job well done.

Carl’s son, C. Michael Verble, joined North American Roofing in 1988 as Director of Sales. Under Mike’s leadership and through the vision and spirit of the entire Verble family, the company’s sales reached new heights. With this new sales success brought forth the next chapter of North American Roofing’s already rich history. In 1989, Mike Verble took the reins with pride, purchased the company from the family, and became North American Roofing’s sole owner as well as its new Chairman & CEO.

Early Success with Solid Growth

During Mike’s tenure as Chairman & CEO, North American Roofing earned a place among the Inc. 500 list of the “Top Ten Fastest-Growing Companies.”  Firestone, propelled by our growth, also became the nation’s largest producer of single-ply roofing, crowning a classic win-win relationship.

The Tradition Continues

In 2003, Mike Verble’s son, Brian, joined North American Roofing’s management team, after holding positions in sales, product management, and installation. In 2007, Mike decided to remain the company’s Chairman while also selecting Brian to succeed him as CEO of North American Roofing Services, Inc.

Three generations in and under Brian’s leadership, North American Roofing continues to grow. By molding the expertise of his loyal, longtime employees with a strategic management team, Brian leads a company that combines the craftsmanship standards set so high by his grandfather Carl and his father, Mike. With a keen eye for technological innovation and such strong roots and vision in place, North American Roofing continues to be the most trusted and respected industrial and commercial roofing company in the U.S.

Investing in Our People

With a long-standing conviction that we have the best employees in the industry, in 2012 North American Roofing made the decision to form an Employee Stock Ownership Plan (ESOP). In recognition of our employees’ contributions, and to reward their loyalty, our company restructured in a way that strengthens the Verble family’s legacy and builds on decades of solid success.

Our decision to implement an ESOP reflects our pride in our workforce and offers our valued employees an incentive for their continued service and dedication to our customers. Based on company performance, the ESOP stands to generate significant retirement benefits for our employees, giving them a financial stake in the success of North American Roofing.